What Scope Applies to Custom Metrics?
What Scope Applies to Custom Metrics?
In Google Analytics, custom metrics are a powerful way to track data that is specific to your business. They allow you to measure anything you want, from the number of leads generated from a particular campaign to the average time spent on a certain page. But what scope does a custom metric apply to?
In this article, we’ll take a look at the different scopes that are available for custom metrics, and we’ll discuss how to choose the right scope for your needs. We’ll also provide some examples of how custom metrics can be used to track your website’s performance.
So if you’re interested in learning more about custom metrics, read on!
| Scope | Description | Examples |
|---|---|---|
| Project | Metrics that are scoped to a project can be viewed and used by anyone who has access to the project. |
|
| Workspace | Metrics that are scoped to a workspace can be viewed and used by anyone who has access to the workspace. |
|
| Tenant | Metrics that are scoped to a tenant can be viewed and used by anyone who has access to the tenant. |
|
What is a Custom Metric?
A custom metric is a metric that you create and define yourself. Custom metrics are useful for tracking data that is not included in Google Analytics’s default metrics. For example, you could create a custom metric to track the number of leads generated from your website or the amount of revenue generated from your online store.
To create a custom metric, you first need to log in to your Google Analytics account. Then, click the Admin tab and select Custom Definitions. In the Custom Definitions section, click Custom Metrics.
In the Custom Metric Name field, enter a name for your custom metric. In the Data Type field, select the data type for your custom metric. The available data types are:
- Numeric
- Date
- Time
- Percentage
In the Formula field, enter the formula for your custom metric. The formula can use any of the following functions:
- COUNT
- SUM
- AVG
- MIN
- MAX
You can also use the following operators:
- +
- –
- \*
- /
Once you have entered the name, data type, and formula for your custom metric, click Create. Your custom metric will now be available in the Metrics report.
What Scopes Apply to Custom Metrics?
When you create a custom metric, you need to specify the scope of the metric. The scope of a metric determines which data the metric will be applied to. The available scopes are:
- Session
- User
- Hit
The Session scope applies the metric to each session. The User scope applies the metric to each user. The Hit scope applies the metric to each hit.
For example, if you create a custom metric with the Session scope, the metric will be applied to each session. If you create a custom metric with the User scope, the metric will be applied to each user. If you create a custom metric with the Hit scope, the metric will be applied to each hit.
The scope of a custom metric can be changed by clicking the Edit button next to the metric. In the Edit Custom Metric dialog box, select the desired scope and click Save.
Custom metrics are a powerful way to track data that is not included in Google Analytics’s default metrics. By creating custom metrics, you can gain insights into your data that you would not be able to gain otherwise.
Here are some tips for creating effective custom metrics:
- Use descriptive names for your custom metrics.
- Use clear and concise formulas for your custom metrics.
- Use the appropriate scope for your custom metrics.
- Test your custom metrics to make sure they are working correctly.
By following these tips, you can create custom metrics that will help you to improve your understanding of your data and make better decisions about your business.
What Scope Applies To Custom Metrics?
Custom metrics can be used to track the performance of any custom event or dimension in your data. This means that you can create custom metrics to track the performance of anything that you can measure, such as:
- The number of times a user clicks on a button
- The amount of time a user spends on a page
- The number of leads generated from a marketing campaign
Custom metrics can be used to track the performance of your marketing campaigns, website, or app. You can use them to identify areas where you are succeeding and areas where you need to improve.
How to Set Up Custom Metrics
To set up a custom metric, you will need to:
1. Go to the Admin tab in your Google Analytics account.
2. Click Custom Definitions.
3. Click Custom Metrics.
4. Click Create Custom Metric.
5. Enter a name for your custom metric.
6. Select the data type for your custom metric.
7. Select the scope for your custom metric.
8. Click Save.
The scope of your custom metric determines the data that it will track. You can choose from the following scopes:
- Hit: This scope will track the custom metric for each hit.
- Session: This scope will track the custom metric for each session.
- User: This scope will track the custom metric for each user.
Once you have set up your custom metric, you can start tracking its data. To view your custom metric data, go to the Reports tab in your Google Analytics account.
How to Use Custom Metrics
You can use custom metrics to create reports, dashboards, and goals in Google Analytics. To create a report or dashboard, you can use the Customization tab in your Google Analytics account. To create a goal, you can use the Goals tab in your Google Analytics account.
You can also use custom metrics to create visualizations in Google Data Studio. To create a visualization, you can use the Data Sources tab in Google Data Studio.
Custom metrics are a powerful tool that can be used to track the performance of any custom event or dimension in your data. They can be used to identify areas where you are succeeding and areas where you need to improve. By using custom metrics, you can make better decisions about your marketing campaigns, website, or app.
What Scope Applies To Custom Metrics?
Custom metrics can be applied to the following scopes:
- Project – Custom metrics are scoped to the project to which they are created. This means that they can only be seen and used by users who have access to the project.
- Folder – Custom metrics can be scoped to a folder within a project. This means that they can be seen and used by users who have access to the folder.
- Metric – Custom metrics can be scoped to a specific metric within a project or folder. This means that they can only be used to track the value of that specific metric.
It is important to choose the correct scope for your custom metrics, as this will determine who can see and use them. For example, if you want to create a custom metric that tracks the number of website visitors, you would need to scope it to the project or folder that contains the website data.
Here are some additional tips for choosing the correct scope for your custom metrics:
- If you want to create a custom metric that can be used by all users in your organization, you should scope it to the project.
- If you want to create a custom metric that can be used by users who have access to a specific folder, you should scope it to that folder.
- If you want to create a custom metric that can be used by users who have access to a specific metric, you should scope it to that metric.
By following these tips, you can ensure that your custom metrics are used effectively and efficiently.
custom metrics can be used to track a variety of business-critical metrics. It is important to understand the scope of custom metrics and how they can be used effectively to improve your business. By following the best practices outlined in this article, you can ensure that you are using custom metrics to their full potential.
Here are some key takeaways:
- Custom metrics can be used to track any metric that is important to your business.
- Custom metrics can be used at the account, property, or view level.
- Custom metrics can be used to create dashboards and reports.
- Custom metrics can be used to create goals and objectives.
- Custom metrics can be used to improve your bidding strategy.
By using custom metrics, you can gain a deeper understanding of your data and make more informed decisions about your marketing campaigns.